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This page explains the common problems that happen with WhatsApp templates.

Common issues

  • Template not approved yet.
  • Template rejected by Meta review.
  • Wrong variable count or variable formatting.
  • Category or language mismatch.
  • Template synced in Meta but not visible in the app yet.

What to check

  • Confirm the template status in Meta and in the app.
  • Check placeholders and variable ordering.
  • Re-sync templates if approval was recent.
  • Verify the channel is the correct one before debugging.
Last modified on April 24, 2026